Kobo

Recently purchased a Kobo e-Reader. I like it. Ergonomic, economical and of course, electronic. One thing puzzles me: why is it called "kobo". It would be nice if it had something to do with this fellow *:
I have a couple of posts I would like to do about this reader. I particularly like that it will sync with an app on my HTC Dream. I have also made a couple of DIY hacks around it that I will relate anon.

* Kobo Daishi was a Japanese monk, scholar, poet, and artist, founder of the Shingon or "True Word" school of Buddhism. My wife and I were married by a Shingon monk in Japan.